Personal Branding Made Easy - Part 3 ( Personal Brand Mission Statement)

In order to create a personal branding strategy that will be successful and add value to your venture, you first need to craft your personal brand mission statement - something you will share as an elevator pitch or share as an introduction when people ask you what do.

There are three questions to determine the baseline for your brand. As we go on, it is essential to remember that everything needs to be very clearly defined—if you are confused about your branding, your audience will be, too.

(A) What is your purpose?

You need to be able to understand yourself, including your motivations and personality in order to harness the best elements of it to shine in your personal branding. You need to decide which attributes are the most important, and most relevant to be manipulated into your personal branding. It can be helpful to make a list of the following.

What are your: - Past successes? - Strengths? - Goals? - Experiences? - Passions? - Personality traits? - Values? - Beliefs? - Interests? What are the key words that you want to be used in and associated with your brand? Do not be afraid to use your life! Your experiences, strengths and ambitions are what make you, you. They are what will make your audience connect with you.

Write down as many things as you can think of for each of the aforementioned categories. Then go through and highlight 3 to 5 that stand out to you and that best describe you in totality. They should be most important, and most usable ones that have the ability to inspire your branding.

(2) Who is your audience?

Now that you have figured out a little more about who you are, you need to select your target audience. Defining your target audience means that you can tailor your content and marketing specifically and efficiently towards them.

To do this, it can be helpful to come up with a very specific image of a consumer. First, what is the main demographic of your target audience? This includes thinks like… - Age - Location - Gender - Lifestyle - Education - Financial situation - Technological use - Family/living situation Then, you need to think about them in a more psychological way. - What do they want? - What do they need? - What challenges do they face? - What do they believe in? - What are their attitudes and behaviors? Defining your target audience as specifically as possible is a great way to make sure that your branding can be optimized to your potential future customers.

You need to make sure that the words you have chosen for your branding will also resonate and reflect well on your audience—otherwise it leads to mixed signals and suboptimal performance.

(3) What do you have to offer?

Based on your purpose and your audience; what can you do for them? Why is it better than everything else on the market?

Are you:

- Making their life easier?

- Solving a problem that they have?

- Solving a problem that they do not know that they have?

- Making their life more interesting or entertaining?

- Helping them?

- Teaching them something?

Your purpose, your audience and your offer combined together make up your personal branding. The way that you present and market yourself needs to reflect all three of these elements in order to make a positive impression on your consumers.

Once you have clearly defined all three of these; it is worth writing it all down somewhere. These make up t

he vision for your brand. You should check back in with these mission statements as your branding strategies progress to ensure that you are on the correct track.

You should be able to break them down to a few sentences and it is recommended that you put them somewhere so you can refer back to it and be inspired by your personal branding—just as your future audience will be!

I have crafted mine as below. Comment below to share yours ;)

"My love for connecting with people and transforming their lives for the better has inspired me to coach:

(a) home makers and budding entrepreneurs so that they can develop a strong personal brand and I can help guide them to use it to become financially independent; and

(b) profession

als intending to switch industries or mid-career professionals so that they can rebrand themself and I can help guide them to craft strategies to steer towards their new measurable goals."

Download the free personal branding checklist to self-check if you are doing it correctly. Alternately, please feel free to connect with me if you wish to get some guidance at brandyourselfright@gmail.com. All the best for your personal brand refresh! ;)

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